Summer Swimwear Trends and how to Best Wear Them

Now, more than ever, you have the opportunity to express yourself at the beach, the pool, and the lake. Swimwear this season has no specific trend as such but more a variety of color, print, material, and attitude. You really can express your personality through your swimsuit. 

Here are just some of the styles on offer to choose from: 

Strappy Bikinis

2018 has seen the rise of strappy swimwear. Straps on bikini bottoms, straps on bikini tops, multiple straps at the back and at the front to harness sexy cleavage. 

Fun Prints

Fun patterns are showing up on bikinis, monokinis, and beach coverups. Get yourself involved with a playful phrase or image on your swimsuit.  

One Shoulder

This trend may not come around soon, so now is the time to splurge on a gorgeous one shoulder monokini. It's exotic and looks classy but fun. Add details like bows and lace and you're onto a winner this season. 


Oh how we love ruffles! So sensual, feminine, and looks so chic and pretty! The small busted girl's miracle worker — ruffles provide an eye-catching detail without worrying about having a less than ample bosom. For those with boyish hips, add a touch of feminine ruffle at the hips. Choose from cleavage ruffles, shoulder ruffles or ruffles on the bottom of your swimwear. So sweet! 

Plunging Necklines and Scooping Backs

So sexy! Monokinis look great with a plunging neckline — either at the front or back. Add a few extra strappy details if you're not feeling so confident. These look amazing when high cut and worn with a matching beach cover-up. 

Tassles & Tie-ups

No longer is swimwear boring! Add a tassel, a tie-up front or sides and you have yourself a gorgeous interesting and fun swimsuit. Better yet — add lots of tassels and ties. Tassles are set to take center stage as are the lace-up variety of bathers.

Remember nobody is perfect. It's hard to remember through the filters, airbrushing, and plastic surgery that not all is as it appears on social media. Be confident in your own skin and let your personality shine through by choosing a bikini or monokini that reflects who 'you' are.

Tag @zefinkastore with your best beach and pool pics wearing your sexy Zefinka swimwear.



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